Fujifilm FinePix HS10 impressions

[written by Lee Hin Mun, complied by Bluffname and edited by KopiOkaya]

My friend Lee Hin Mun bought the Fujifilm FinePix HS10 on the first day of its launch in Singapore. He owns a Canon system, with 5D Mk II and 50D plus full range of lenses. He also had a Fujifilm FinePix S100FS, which he has since given away now that he has the HS10.

I should add that Hin Mun is a highly-seasoned and accomplished photographer who has been taking photos for nearly 50 years and has won many competitions and awards (including last year’s Sun Festival Photo Contest).

And he being a (mainly) Canon user, I thought it would be interesting to seek his views as someone who is not biased towards Fujifilm products. I asked Hin Mun to share his impressions of the Fujifilm HS10 and he has kindly obliged:

The much touted Fujifilm FinePix HS10! I think it is a breakthrough especially in Prosumer context, for those who just want a do-all unit and do not wish to be tied down by compact-camera limitations and burdened by DSLRs in size/weight, components and costs. But take note that it is not recommended for action and other faster-paced shoots (see WEAKNESSES below). In other words great for general purposes. For travel definitely. And for me a very nice back-up especially when I do not wish or need to carry the Canons.

As I have had it only for a while and tested it not more than several occasions (I use my Canons of course for serious stuff), I can only offer impressions (and observations). And I should rightly compare it to Fujifilm’s other (good) FinePix camera S100FS (28-400mm) in comments:


  • No doubt 24-720mm! quality/sharpness seems great enough throughout range. Focus easier and faster with Macro and Super-Macro (S100FS has limitations at certain longer-zoom spots).
  • Really compact and good to hold for its capabilities. Convenient auto eye-sensitive LCD-to-eye-view-finder switchover (can be set for manual button-switchover too). Larger 3″ crisp LCD screen for easy view/focus.
  • RAF (Fujifilm RAW), JPEG and RAF+JPEG options (S100FS only RAF or JPEG, a limitation for my use).
  • Single or consecutive shooting (settable 7 max. RAF or (I think JPEG) 10 shots/sec).
  • Acceptable noise up to ISO 1,600 due to Sony’s BSI (Back Side Illuminated) CMOS sensor (I feel S100FS already too noisy at ISO 800).
  • Like S100FS it has built-in flash and hotshoe (external flash). Uses 4 AA batteries (advantage debatable but certainly convenient in finding outside replacements). S100FS has own special battery.
  • Better manual focus function.
  • Movable LCD screen.
  • Price at SGD$720 (from Cathay Photo) is great! Need a 58mm (multi-coated) UV filter though.

(Editor’s remark: both Alan Photo and MS Color selling it for SGD$680)


  • Unlike DSLRs, post-shoot recovery times are slow (especially RAF+JPEG). Need to wait longer for image saving before shooting again. Worse if set for consecutive shooting, up to quite a no. of seconds. Similarly S100FS. So not for serious action, journalism, dynamic arts performance, etc, attempts. I believe that is why each time after consecutive shooting camera returns to single-shot default (set again for further consecutive shooting if required). I think single-shot approach is OK if you are patient and discreet in fishing out certain views.
  • Whilst auto eye-switchover (see STRENGTHS above) is convenient, I think view-finder is too small for comfort and clarity, especially for seasoned DSLR users. S100FS is better and much like DSLRs. This is an important consideration although I also think one could get used to it.
  • No lens hood supplied, unlike S100FS, but I guess for the range it would be difficult to have a one-size-fits-all hood! Anyway without lens hood it is more compact and I think in most situations it is not needed.
  • Battery consumption is high I think so 2 or more sets of batteries are recommended. S100FS should be better though not as good as my Canons (5DMII and 50D) which can do a lot more!

(Editor’s remark: comparing power drainage performance of AA batteries with Li-ion batteries is unequal. It is advisable to  use high performance rechargeable AA Ni-Mh batteries such as Maha PowerEx)

  • Inconvenient when an image is deleted for display returns to very first image (I have not tried to find out if settable to return to previous image).
  • Better and faster Fujifilm editing software supplied with camera. Unlike S100FS, thin basic operation manual only and no hard copy of owner manual (need to access on line via software options).
  • Auto power turnoff (after 2 minutes standard but no auto return to on, like S100FS), so need to turn power switch off and on again.


Click images to enlarge.

[photo: Lee Hin Mun] Fujifilm FinePix HS10


[photo: Lee Hin Mun] Fujifilm FinePix HS10

City Square

[photo: Lee Hin Mun] Fujifilm FinePix HS10


[photo: Lee Hin Mun] Fujifilm FinePix HS10


[photo: Lee Hin Mun] Fujifilm FinePix HS10


[photo: Lee Hin Mun] Fujifilm FinePix HS10


[photo: Lee Hin Mun] Fujifilm FinePix HS10


[photo: Lee Hin Mun] Fujifilm FinePix HS10


One response to “Fujifilm FinePix HS10 impressions”

  1. TONY says :

    halo!your photo are very nice at all!!!the last photo “tender” how to use hs 10 to take the picture please teach me i’m also got a hs 10 but dun know how to use thanks

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