Fujifilm FinePix X100 – The Stories Behind Its Designs

[compiled by KopiOkaya]

Fujifilm recently interviewed the senior designers and technicians about their experience developing the FinePix X100 and we now have the first chapters of this development story live for you to read. Chapter One focuses on the prime Fujinon Lens. Chapter Two details further information about the world’s first Hybrid Viewfinder and Chapter Three provides detail on the beautiful camera design philosophy. We’ve been overwhelmed by your first impressions of the X100 and it’s fascinating to see that we have created such great passion within the photographic community.

We’ll keep you posted with further updates as the camera’s launch date approaches this Spring, but in the meantime visit the X100 site for more details.

Comments from the FinePix X100 design team

The Lens

“The X100 lens is not just about focusing on a part of the scene and capturing only that area in sharp detail, it is about achieving beautiful quality that extends to the out-of-focus parts of the image. In designing this lens, we paid attention to the way the lens renders out-of-focus points of light and especially the beauty of the background “bokeh” effect. You could say that the X100 lens enables you to effortlessly achieve superb image quality. With this lens, I aimed to make the most of the superior image quality combining low distortion with high resolution to capture stunning landscape photographs.”

Takashi Suzuki

Senior Operations Manager, Optical Design Group, Engineering Division, Optical Device Business Division.


“Before each X100 lens is shipped, the MTF characteristics are measured and the lens is tuned. That is why I am confident that the photographer will enjoy the satisfaction of a lens that performs according to the original design specifications. My main responsibility was making the lens as compact as possible, and so I hope that you enjoy its easy-to-carry slim form and make it your constant companion, ready to capture high quality images that only the X100 can achieve.”

Yoshitaka Takeshita

Engineering Manager, Electronic Imaging Products Development Center, Research & Development Management Headquarters.


The Hybrid Viewfinder

“The quality and ease of viewing through a viewfinder was refined throughout the film camera era. Today we are again pursuing ways to improve the viewfinder experience, and for the first time in a long time, we have gone back to the basics to create a design. While some may say that we have gone to the extremes of simplicity in the configuration of optical elements, we have been uncompromising in everything from our choice of optical material to reflective surface coating. I am proud to say that we have developed the best viewfinder on any camera that has ever borne the Fujifilm brand.”

Hitoshi Miyano

Senior Operations Manager, Optical Design Group, Engineering Division, Optical Device Business Division.


The Looks

[photos: Fujifilm]

“We wanted to communicate both the nostalgic ‘retro’ feeling of the exterior and the authentic cutting-edge qualities inside the camera. The aim of the product design team is to inspire people to identify with the product and encourage them to enjoy using it. In the case of the X100, I drew on my own personal experience and tried to imagine how people felt when they first encountered a camera – the sensation when they held it and felt the first stirring of the desire to frame and shoot a photo, and then I aimed to translate this comfortable intimacy inherent to a camera into a concrete design. I was able to experience firsthand the favorable response of the many people who came to Photokina in September (2010), and get direct confirmation that we were not mistaken in the design direction we chose.”

Masazumi Imai
Design Centre.


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